1. Introduction
    a. Not as Easy as You Think!
    b. Booth Rental is Under Attack
    c. Only the Strong Survive
    d. Business Statistics
    e. Cross Your T’s and Dot Your i’s
    f. Diligence
2. Before You Start – Business Basics
    a. Having a Vision 
        i. Planning – What’s your plan?
        ii. Where do you want to go?
    b. Doing things right and playing by the rules
    c. Writing a Business Plan
    d. Counting the Costs
3. Setting Up Your Business
    a. Choosing Your Business Name
    b. Acquiring Your Business Entity through the Secretary of State
    c. Getting a Vendors License
    d. Finding a Domain Name(s)
    e. Creating a Logo
    f.  Setting Up an Accounting System
    g. Professional Teams – Designer, Lawyer, Accountant, VA
    h. Choosing Your Product Line(s) to Retail
    i. Essential Equipment
    j. VOIP Phone System
4. Managing Your Business
    a. Self Motivation – Positive Self Talk
    b. Daily Operations
    c. Arrive Early – NEVER be late!
    d. Run on time
    e. Raising Prices
    f. Dealing with Difficult Clients
    g. Selling Gift Certificates
    h. Adding an Employee/Assistant
    i. Staying in-touch with clients
5. Daily Goal Setting
6. Government Forms and Requirements
7. Working During Down Time
8. Customer Service
    a. Listening to your Clients Wants and Needs
    b. Focusing on the Client
    c. Creating Exceptional Value
    d. Loyalty Programs
    e. Focus on Clients by removing distractions
    f. Dealing with Difficult Clients and Re-do’s
    g. Recovering money when clients don’t pay
    h. People vote with their feet
9. Client Retention
    a. Prebooking
    b. Loyalty Programs
        i. VIP
    c. Specials
        i. Avoiding 50% off 
        ii. Avoiding FREE services
10. Marketing Your Business
    a. Promoting Your Business B2B
        i. Networking
        ii. Strategic Partnerships
    b. Promoting Your Business B2C
        i. SMS Texting
        ii. E-Mail Blasts
        iii. Print
    c. Internet – Facebook, Youtube
    d. Creating Videos
    e. Direct Mail
    f. Signage
    g. Templates
    h. Creating a Blog
    i. Copyright Material
11. Retail
    a. Getting the Right Products
    b. The Diversion Problem
    c. Private Label
    d. Selling Product
    e. Retail Training
    f. Promotions
    g. Tips and Hints
    h. Copyright Material
12. Financials
    a. Tracking your Income & Expenses
    b. Setting up your Accounting System
        i. Creating Categories
    c. Watching Your P&L Statement
13. Paying Taxes, Licenses and Fees
14. Hiring an assistant
15. Opening Your Own Salon